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Research papers

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Sean Conry, Karen Benezra, Samantha Singh
Companies: Nielsen, Forsta
September 15, 2010
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Citation

Conry, Benezra and Singh (2010a, September 15). 3 screen measurement: Soccer World Cup 2010. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/3-screen-measurement-soccer-world-cup-2010